Don Morris AO

Partner

BEcom

Don Morris has over four decades of unparalleled experience in the Australian tourism sector, particularly for marketing and advertising.

He was a founding Principal of Mojo Advertising, creators of the iconic international “Shrimp on the Barbie” international campaign for Australian tourism and the “I still call Australia home” for Qantas. 

Mojo won Australia’s ‘Agency of the Year’ four times in its first seven years and in 1988 was the first ever Australian advertising agency to be awarded ‘International Agency of the Year’ by New York’s Advertising Age.

He was former Chair of both Tourism Australia (1995 – 2000) and Tourism Queensland (2007 – 2012) and was the founding Deputy Chairman (and now Life Member) of Australia’s peak tourism advocacy body, the Tourism & Transport Forum.

He was a former director of ASX listed Mojo MDA, Harvey World Travel, RM Williams, Tourism Asset Holdings, Port Douglas Reef Resorts, Hamilton Island Enterprises and Ardent Leisure Group.

Don is an Adjunct Professor of Tourism at Griffith University, an Honorary Doctor of the University and Chair of the advisory board of Australia’s leading academic tourism research body, the Griffith Institute for Tourism (GIFT).

Don is the active founder and Chair of the Tourism Think Tank, a specialist market intelligence, strategic positioning and brand-building consultancy.

He is also non-executive Chair of Pure Projects, a wholly Australian owned international project management group specializing in major tourism developments including Marina Bay Sands in Singapore and Emirates Wolgan Valley resort in Australia.

Don was appointed an Officer of the Order of Australia (AO) in 2002 for services to tourism, and holds a Bachelor of Economics from Monash University.